Your Own Supplement Brand without the Headaches
We handle product development from A-Z, so you can grow your business.
Fast Lead Times
Built for your brand
6-8 Weeks
First Time Orders
4-6 Weeks
Reorders
Primonutra manufactures supplements sold through top national retailers and e-commerce platforms like:
Don't let manufacturing issues kill your brand.
Sourcing, MOQs, compliance, weak formulas, hidden fees, costly mistakes.
Costly Mistakes. One bad supplier, one non-compliant label, or one failed test can set you back months and thousands of dollars.
Formulas that don't work. Underdosed actives and cheap ingredient forms don’t deliver results. Your customers won’t buy again.
Poor communication. Weeks of silence, surprise delays, and nobody picking up the phone when your launch is on the line.
Bring Your Product Idea to Life
We know how frustrating it can be to get a supplement product made and launched in a timely manner. You also want to make a great product that delivers results for your community. Connect with us now to make it easy.
78+
Formulas developed
50M+
Partner brand revenue powered
99%
Partner satisfaction rating
13+
Years of Industry Experience
What Primonutra Does
We make it. You sell it.
Minimum Order Quantities
Custom formulations across every format, built around your volume.
Get startedCapsules
Soft Capsules
Sachet
Gummy
Tablet
Pet Chews
Powders
Liquid
Case Studies / Vybrant
VYBRANT
A coach's vision, built into a non-habit-forming sleep product
Non-Habit-Forming
Phytomelatonin-led, zero synthetic melatonin
9 Actives
Clinically dosed botanical stack
"I came in with a vision and they handled everything, from the formula to the bottle. Vybrant Sleep is exactly what I pictured."
Client
Vybrant (livevybrant.com), Inglewood, CA
Founder
Josh Haag, wellness coach
Product
Vybrant Sleep — plant-powered sleep capsules
What We Did
Formulation, specialty sourcing, custom packaging, launch strategy
Want results like this for your brand?
Book Your Strategy CallThe Challenge
- 20 years coaching clients on sleep, with a clear product vision
- Wanted it non-habit-forming, so clients could rely on it nightly without dependence
- Most "natural" sleep products were underdosed, generic, or leaned on synthetic melatonin
What We Did
- Anchored the formula on phytomelatonin (plant-derived, via standardized tomato extract) instead of synthetic melatonin
- Layered a clinically dosed botanical stack — valerian, passionflower, tart cherry, L-theanine, magnolia bark (honokiol), 5-HTP, apigenin, and zinc — every active at a meaningful dose, no fairy dusting
- Sourced and vetted the specialty branded actives and documentation, so Josh never had to chase a supplier or decode a certificate of analysis
- Built custom packaging to his brand: custom bottle, cap color, and capsule color — a shelf presence that's his, not off-the-rack
- De-risked the launch: a direct-printed bottle needed a 10,000-unit minimum for good pricing, too heavy for a new brand — we recommended a printed clear-label application instead, same premium look at a fraction of the upfront commitment
The Result
- A finished, retail-ready product that matches his vision exactly
- The formula is his to own
- Now the flagship of the Vybrant brand, sold with a 30-day money-back sleep guarantee
Why Choose Primonutra® for Custom Formulas
- In-house R&D with over 15 years of formulation experience
- Vetted global supplier network
- Certified compliance with GMP, NSF Sport, and USDA Organic standards
Your products, your profit
See how much you could earn per month once your product is live, based on your own pricing and sales volume.
GET STARTED TODAYProfit calculator
*Fees include est. shipping, fulfillment & platform costs. Not included in our price.
Trending Custom Formulation Opportunities (2026)
The highest-growth categories in the industry right now, and where a custom formula gives your brand the strongest edge.
Molecular Hydrogen Formulas
Our core technologyAntioxidant and cellular support powered by molecular hydrogen, generated inside the body: a daily wellness capsule or a fizzing hydration stick pack. This is our core technology, proven across our own products and client launches.
Electrolyte Hydration + Functional Formulas
+49.3% YoYCustom electrolyte ratios with a functional edge built in: think hydration plus calm, clean energy, or beauty actives like collagen. US hydration sales grew 49.3% in a single year, and the category is projected to more than double by 2034.
Next-Gen Creatine
17.9% CAGRThe fastest-growing active in the industry, now bought by women and healthy agers, not just lifters: a daily strength gummy or drink mix for women over 40. Creatine is on track to nearly triple to $2.8B by 2030, and the format and story are what make it yours.
Sleep Optimization Formulas
$12.9B by 2030Built around magnesium glycinate the most-searched mineral in the category and plant based melatonin: a bedtime drink that winds you down without the melatonin grogginess. The sleep market is headed past $12B.
Pet Supplements
$4.6B by 2033Human-grade actives like collagen for dogs: a chew, liquid, or powder topper for aging joints that picky eaters actually finish. Pet parents now read labels the way they read their own, in a market headed to $4.6B.
GLP-1 Support Stacks
12.4% CAGRBerberine + probiotic formulas built for the weight management wave: a daily companion for people on the shot, or coming off it. A $3.9B category growing at double digits.
Premium Pet Supplements
Research-first chews for dogs and cats.
Why Custom Formula Wins
See how PrimoNutra stacks up against generic white label.
Your Brand Could Be Next
Here’s a glimpse at what’s possible when your ideas meet our execution.
“I came in with a vision and they handled everything, from the formula to the bottle. Vybrant Sleep is exactly what I pictured.”
Josh HaagFounder of VybrantWhy Brand Leaders Choose Us
Real stories from founders who turned ideas into successful product brands.
NAD+ Longevity Formula Built for Bioavailability
A three-active NAD+ precursor stack formulated and third-party tested before launch, positioned against national longevity brands.
From Concept to $1M/Month in Under a Year
Full formulation, ingredient sourcing, and third-party batch testing built a product the founder could stand behind.
Hair Growth Formula Became a Bestseller
Keratin and biotin dosed to a clinically meaningful level, not just a label claim — now the brand's top-reviewed product.
A Small Pilot Run Avoided a Costly Mistake
Testing a 100-unit batch before committing to full production caught issues early and protected the budget.
Premium Collagen Line for Women 40+
A collagen supplement formulated to match the polish of the brand's Korean skincare line, down to the capsule experience.
Reformulation Drove a 22% Jump in Reorders
Customers noticed the difference immediately after switching to a PrimoNutra-formulated version of their core product.
Concept to Shelf-Ready in Under 10 Weeks
Formulation, sourcing, and compliance run in parallel instead of sequentially cut time to market almost in half.
The Supplement Brand Playbook
The exact framework we use to take founders from idea to retail-ready product.
- How to choose a formula that actually differentiates you
- The MOQ, cost, and timeline math nobody explains upfront
- A launch checklist used by 50+ founded brands
Frequently Asked Questions
R&D Pilot Run
Think Big, Start small! Create a smaller batch (30-100 units) for testing before full-scale production. R&D fees range from $1,000-$5,000 depending on complexity.
Can you just build the formula and we handle sourcing and manufacturing ourselves?
Yes. Standalone formulation consulting is available from $1,500 to $5,000 per SKU depending on scope. Book a call for a specific quote.
What's the Minimum Order Quantity (MOQ)
Capsules/Tablets: 1,000 Bottles (60 count)
Gummies: 3,000 Bottles (120 count)
Powder: 1,200 Jars
Liquid: 1,200 Bottles (60mL)
How much is the Deposit?
50% Deposit payment with order and 50% payment before Shipping (50% of Pilot Fee is credited towards order)
Why can't I just formulate this with AI?
AI can suggest ingredients. It can't verify how they interact, source them from vetted suppliers, prove stability on a shelf, or carry the liability when something goes wrong.